In class last week I was talking with students about how branding sometimes goes wrong. An example was the ‘Nothing Sucks Like Electrolux’ slogan which was an example of bad timing. The slogan came out just as the word ‘suck’ came to have an additional meaning. Another one was that one name often cannot be used internationally. An example of this was H and M’s skinny jeans style that was called Sliq. A good name you probably think. Until you see the label that was used in Sweden – Fit Sliq. Nope
This lovely blog deals with those very things and is well worth a read
http://badproductnames.blogspot.com/
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
